Alphabet plans to introduce a paid music broadcast service in March 2018, Bloomberg quoted sources close to the issue as saying.

Warner Music has already signed, while Sony, Universal and Merlin, an independent consortium, deal with Google’s video platform, Bloomberg said.

The service, called, according to Remix’s Bloomberg, will compete with similar offers from Spotify and Apple.

Google, the Alphabet unit, introduced Google Play Music, a streaming music service in 2011. YouTube launched the Red, ad-free subscription service in 2016 with content exclusively from popular creators such as Lilly Singh Michael Stevens.

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